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- 01Authentication
Clerk
Drop-in authentication and user management for modern apps.
Why this: Drop-in auth that handles MFA, orgs and SSO without bespoke flows.
- 02Database + storage
Supabase
Open-source Firebase alternative with Postgres, auth, storage.
Why this: Postgres-backed BaaS with EU regions; you'll outgrow the BaaS layer later but Postgres stays.
- 03Hosting
Vercel
Frontend hosting and serverless platform built for Next.js.
Why this: Next.js on Vercel is the friction-less default; switch to Firebase App Hosting if you outgrow it.
- 04Transactional email
Resend
Email API for developers. Send transactional and marketing email at scale.
Why this: Developer-first API, generous free tier, EU delivery.
- 05Marketing email
Loops
Marketing email built for modern SaaS — automations, broadcasts.
Why this: Lifecycle automations and broadcasts without leaving the SaaS toolkit.
- 06Payments + billing
Stripe
Payments infrastructure for the internet.
Why this: The default for SaaS billing; pair with Stripe Tax for EU VAT.
- 07Tax compliance
Stripe Tax
Automated sales tax, VAT and GST calculation for Stripe Billing.
Why this: Automated VAT collection — required for selling to EU consumers and businesses.
- 08Web analytics
Plausible
Lightweight, GDPR-friendly web analytics — no cookies, no banners.
Why this: GDPR-compliant page analytics without cookie banners (alternative to PostHog when privacy is the priority).
- 09Product analytics
PostHog
Open-source product analytics, session replay, feature flags.
Why this: Events, funnels, session replay and feature flags in one tool.
- 10Live chat + support
Crisp
Live chat widget, knowledge base and shared inbox.
Why this: Free tier covers chat + shared inbox; EU-friendly hosting.
- 11Project management
Linear
Issue tracking built for product teams that ship fast.
Why this: Fast issue tracker that scales with the product team.
- 12Scheduling
Cal.com
Open-source scheduling for individuals and teams.
Why this: Self-hosted-able scheduling that respects your data — open-source.